New Client Acquisition

When it comes to acquiring new customers, Direct Logic Solutions® has a lot of horsepower to build databases quickly and cost effectively. The software solutions and advanced analytics we provide will help you determine your allowable cost-per-new-client, so you know your limits as well as when to increase spending. Customers have different characteristics and buying behaviors. We will show you how to hone your marketing efforts on acquiring the right type of customer for your organization. Our management team has built numerous databases containing millions of customers through direct mail, print media, email, online activities, telemarketing, and point-of-sale registration. We will conduct a full evaluation of your business, your competitive market, and your target audience before recommending the optimum way to begin or further your new client acquisition activities.

Customer Retention

We are a results-driven company that focuses on one-to-one marketing. We will put together a customer retention plan that delivers the right message and communication to your customers that deliver results and meet your goals. We know that it is equally important to retain customers, as it is to generate new ones. Our marketing solutions and deep analysis into your customer data will help you focus your efforts and investments on the most productive segments. We’ll not only show you how to keep your customers coming back, but we will improve response rates, increase order values, and develop loyalty programs that maximize revenues and profits. We rely on lifetime value and regression modeling to predict future revenue streams and to determine the present value of new customers. This best practices approach ensures that money spent up front to acquire new customers pays dividends well into the future.

Customer Loyalty Programs

You will work hard and spend a lot of money to get customers to use your services or buy your products. It only makes sense to put an appropriate amount of effort into retaining those customers so that your company may enjoy long-term repeat business. You may spend 5 to 10 times as much acquiring new customers as you will retaining existing ones. Your customers have more information today than ever before. Many are Internet savvy and all are out to find the best deal for them.  One proven way to improve your chances of customer retention is through a carefully constructed customer loyalty program. Direct Logic Solutions® has years of experience in this area and can set up a program that will help you:

• Identify and retain your best customer segments
• Extract more value from your customers
• Communicate more effectively one-on-one with your customers
• Estimate the value of your customers by segment
• Derive an allowable cost-per-new-customer
• Improve your brand or company image