Are you the leader of the pack? Direct Logic Solutions® has developed an analytic approach to Website Marketing that gets you out in front of the crowd. By studying your industry and competition, analyzing real-time traffic statistics and keyword competition, and utilizing proprietary software, we deliver website results based upon factual data, as well as industry insight. With Google currently indexing over 8 billion web pages, how will you get noticed?

Search Engine Marketing

Of the 270 million men, women, and children in the U.S., 43% use search engines on a regular basis. Highly educated men with an interest in technology tend to use Google. Kids love Ask Jeeves, while older teens are making use of MyWay.com. Moms are more likely to be using MSN. You need a partner who knows these kinds of metrics in order to develop a focused approach.

• Strategy Development

  The first step is to perform a competitive analysis to build a keyword database for your industry. In this process, we analyze competitive/relevant sites for keyword phrases. We build a keyword database, and run the keywords against search term suggestion tools to find every possible combination of actual keyword searches. Using this keyword data and the referrer data web analytics software, we can determine what people are actually searching for to find sites in your industry. We then analyze this list through our proprietary software, which allows us to measure keyword competition for all the terms in our keyword database.

  Our software solutions are able measure keyword competition and determine which keywords you best have a chance of ranking with. This eliminates the keyword phrases that have too little relevance or too much competition. Focusing the keywords using live data enables us to create a strategy for driving the highest volume of targeted traffic to your site.

• Search Engine Optimization

  An optimized website not only improves a company's position in the natural search engines, but also improves the relevancy of its site’s content, which gives the consumer a better experience. We develop a robust list of targeted keywords and review the site’s use of those keywords in title tags, meta tags and content. We also review your site’s technical properties for extensive use of Flash or other barriers to search engines. Finally, we examine the use of links both to and from the site to make sure that those are relevant relationships, improving the site’s overall reputation to search engines.

  The effect of this is increased traffic, a more targeted audience, a greater number of entry points, and a means of measuring individual keyword importance and ROI. The data derived from this can be a valuable tool to use for future marketing efforts and business strategies.

• Search Engine Submission

  Many of the 300,000+ search engines, human-reviewed directories, and relevant content portals require manual submission. We have software solutions that automate this process and ensure your website gets maximum exposure. This includes the top search engines like: AOL Netfind, Boing, Business Seek, Canada.com, Crawler, Hotlist, ICQ IT!, WhatSite, Infoseek, InfoSpace, NetCrawler, TheYellowPages.com, Webcrawler, What-U-Seek, and many more..

• Position Tracking

  After the optimized pages are submitted to the search engines and directories, we begin tracking the search engine position of each page. We run monthly reports to track how your site is doing in the engines and identify areas for ongoing improvement. In order to better manage positions, we do hand re-submissions of pages to all engines when necessary.

Paid Inclusion/Pay Per Click

A number of the prime search engines and directories have adopted a paid inclusion model, where a fee is charged for each URL that is submitted. Although they charge a premium for this service, they are an invaluable tool because of their impact on overall link popularity. These sites include: AltaVista, AllTheWeb, Enhance, FAST, FindWhat, HotBot, Kanoodle, LookSmart, Lycos, Overture, Site Match, ScrubTheWeb, TEOMA, Yahoo! Search, BizEurope, Mirago, Yahoo.co.uk, ask.co.uk, dogpile.co.uk, and many others. We have software to manage your paid performance marketing initiatives to project your costs and conversion, and maximize your investment.

Web Traffic Analytics

Effective Search Engine Marketing requires the ability to track and analyze website usage data. Our Visitor Intelligence solutions are able to capture mounds of data, including: site usage, paths, keywords, activity, cataloging, campaigns, merchandising, and people! All our data can be mined and delivered in real-time, allowing you to shape your marketing plan to address any changes or anomolies.